About Me

I design how growth works.

I’m a senior marketing leader who helps companies move from fragmented marketing activity to buyer-led growth systems. I design the strategy, structure, workflows, and team rhythms that turn marketing into an accountable revenue partner.

I’ve spent my career building inside real teams, real constraints, and real growth problems across B2B SaaS, automotive technology, and enterprise environments. The work I’m drawn to is the durable kind: clarifying how growth should work, building the operating model underneath it, and helping teams own the work beyond any one person or campaign.

I do my best work when strategy needs to become structure — when a team needs clearer priorities, better decision rhythms, stronger measurement, smarter use of AI, or a more buyer-led way to plan and execute.

I’m using this space to organize what I’ve learned and share it with curious marketers who are building better systems too.

If that resonates, explore the articles or reach out. I’d love to connect.